Health and Safety

Safety Doesn’t Happen by Magic

The key to workforce engagement in safety is keeping things fresh, fun and relevant.

Fifth Dimension’s unique approach to behavioural safety has seen them travel the world – from Shetland to Saudi Arabia – delivering engaging, entertaining, effective health and safety presentations.

Tailored to support your company’s specific safety culture, Fifth Dimension’s presentations at conferences, seminars and away days, both on and offshore, are an innovative way to address safety in the workplace.

Using magic as a visual aid, Fifth Dimension’ presentations are fun, thought-provoking and memorable, guaranteeing that your audience will be talking about safety long after the event. By engaging the audience with magic, instead of drawing on anecdotal evidence, Fifth Dimension can captivate your audience and reinforce your safety message.

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Fifth Dimension have utilised their unusual approach to behavioural safety to deliver a variety of HSE sessions for many clients across a range of business sectors including energy, construction and housing.

Typical issues covered include:

  • Intervention
  • Teamwork
  • Quality conversations
  • Hazard awareness
  • Competency
  • Trust
  • Procedures
  • Understanding your role
  • Personal responsibility
  • Seeing the bigger picture


Case studies



Carlsberg - Time for Safety - A Case Study

Carlsberg have been running a Time for Safety event each year to develop and grow key people within the workplace into safety leaders. The company believe everyone can be a safety leader so each event has a mixture of managers, operators, union reps and directors. The philosophy behind the day is to take time out and away from day to day activities to focus solely on Safety, Health and the Environment.

When planning for this Time For Safety event Carlsberg wanted something different, something inspirational, motivating and engaging, something people would remember and would have practical application in the work place.

I would not hesitate to recommend Fifth Dimension to anyone wanting to affect change within their workforce.

We were referred to Carlsberg by one of their consultants as a company that would be able to deliver a session that would fit the bill.

After consulting with the main organisers of the event to establish the key learning and outcomes required we developed a daylong session that comprised a number of different elements. These included ‘magically enhanced’ safety presentations, breakout group sessions, facilitated discussions, and a safety themed team development workshop.

After the event the Safety, Health and Environment Manager at Carlsberg contacted us to say:

“Jeff and Ivor at Fifth Dimension took in all of our key visions, messages and lingo and managed to bring those key elements alive in people’s minds so they could assimilate them back into their job and workplace. All the magic tricks had a point and a message that was linked back to how we work and how we need to improve.

There was plenty of interaction and laughter to set this day apart from any ‘normal’ safety event and to be honest any event at all!

The best part of the day for me was the finale. This has had the biggest impact on our safety leaders. The trick used to illustrate the points of discussion made you feel helpless, guilty/embarrassed that you hadn’t intervened, scared of what was going to happen next and left you with a ‘what if’ feeling – all of which is exactly what can be felt when an accident really does happen. Rather than telling people this it is far more impactful to show and make them feel this way in a controlled manner.

At the moment we are focusing on behavioural change within our safety culture program and to change any behaviour a person has to want to do it and be interested in doing it. This is why we used Fifth Dimension.

The event was kept light, fun and simple whilst covering all the training material we required to develop our safety leaders. I would not hesitate to recommend Fifth Dimension to anyone wanting to affect change within their workforce. We are now looking at rolling this program out to all staff within the brewery. It has been months since the event and people are still talking about it!”

Swire Oilfield Services

Swire Oilfield Services were delighted to welcome international magicians “Fifth Dimension” to our Aberdeen base. Throughout four, 45 minute sessions, staff were wowed by their safety messages delivered through the medium of magic. Key, thought provoking safety messages were delivered through close interaction and audience participation.

The key message were:

  • Safety Leadership and engagement.
  • Team work.
  • Positive safety interventions.
  • Hazard reporting.
  • Looking out for yourself and your colleague.

100% positive feedback was received and below is a snapshot of the comments and takeaways.

  • Never be afraid to say “STOP”.
  • The spike trick made me realise the importance of an intervention. It could save a life.
  • I have seen “Fifth Dimension” before, but I go away having learnt critical safety messages.
  • Never ever take shortcuts with procedures.
  • Stay vigilant and use all of your senses to look out for unsafe acts and conditions.
  • We are all part of a very large team, and must support each other every working day.
  • Less PowerPoint presentation and more out of the box presentations please. That was a great set of messages.
  • Effective communication is vitally important.
  • All of us should be leaders when it comes to safety.
  • Excellent!!! Thanks to Fifth Dimension I have learnt some vital messages!