Archive of: April, 2016

  • Ivor Smith

    by Ivor Smith

    6th Apr 2016

    Engaging People at Exhibitions

    For many companies, trade exhibitions are part and parcel of business life, and form an integral part of the organisation’s marketing strategy. Having a presence at these events can help in terms of industry exposure and is an excellent opportunity for companies to reach potential clientele with their key messages. However, with all your competitors vying for attention there too, the real challenge is to differentiate yourself.

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