Carlsberg - Time for Safety - A Case Study

Posted by Ivor Smith on 07 August 2015 | 0 Comments Updates

Carlsberg Carlsberg have been running a Time for Safety event each year to develop and grow key people within the workplace into safety leaders. The company believe everyone can be a safety leader so each event has a mixture of managers, operators, union reps and directors. The philosophy behind the day is to take time out and away from day to day activities to focus solely on Safety, Health and Environment.

When planning for this Time For Safety event Carlsberg wanted something different, something inspirational, motivating and engaging, something people would remember and would have practical application in the work place.

I would not hesitate to recommend Fifth Dimension to anyone wanting to affect change within their workforce.

We were referred to Carlsberg by one of their consultants as a company that would be able to deliver a session that would fit the bill.

After consulting with the main organisers of the event to establish the key learning and outcomes required we developed a daylong session that comprised a number of different elements. These included ‘magically enhanced’ safety presentations, breakout group sessions, facilitated discussions, and a safety themed team development workshop.

After the event the Safety, Health and Environment manager at Carlsberg contacted us to say:

“Jeff and Ivor at Fifth Dimension took in all of our key visions, messages and lingo and managed to bring those key elements alive in people’s minds so they could assimilate them back into their job and workplace. All the magic tricks had a point and a message that was linked back to how we work and how we need to improve.

There was plenty of interaction and laughter to set this day apart from any ‘normal’ safety event and to be honest any event at all!

The best part of the day for me was the spike trick. This has had the biggest impact on our safety leaders. The trick made you feel helpless, guilty/embarrassed that you hadn’t intervened, scared of what was going to happen next and left you with a ‘what if’ feeling – all of which is exactly what can be felt when an accident really does happen. Rather than telling people this it is far more impactful to show and make them feel this way in a controlled manner.

At the moment we are focusing on behavioural change within our safety culture program and to change any behaviour a person has to want to do it and be interested in doing it. This is why we used Fifth Dimension.

The event was kept light, fun and simple whilst covering all the training material we required to develop our safety leaders. I would not hesitate to recommend Fifth Dimension to anyone wanting to affect change within their workforce. We are now looking at rolling this program out to all staff within the brewery. It has been months since the event and people are still talking about it!”

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