No other medium brings you face to face contact with your market like an exhibition does.
So once you’ve got your stand booked you now have an ideal opportunity to promote your products, services and company values. You can build and develop relationships with new and existing clients, educate visitors to your stand, demonstrate products and services and generate quality leads.
Here are a few fast facts to help you maximise your company’s impact at an exhibition.
Most of us who deliver presentations on a regular basis are familiar with the theory of how to give captivating talks. Be dynamic, articulate, engaging. Relate to the audience, use examples and interactivity. The buzz words are as old as the hills. Putting such advice into practice however, is another matter altogether when you’re standing on the stage.